Armani Exchange IPhone App
Armani Exchange is giving ecommerce a couture-like allure with the launch of A|X VIDEOMIX, an iOS app that lets users create digital fashion shows and then shop their looks.
Users can mash together the run of show, pick from eight music tracks and select backgrounds. These virtual shows featuring real models can be emailed or posted on Facebook and Twitter.
The app, developed in conjunction with Sodamedia, is essentially a glorified commercial showcasing some of Armani Exchange’s looks. It does, however, give a peak into the design house’s new focus on digital. Users of the app will get a special “SuperShow” created by Giorgio Armani and will also get invites to contests, promotions and prizes for the most viewed user video.
Read More: Source: http://mashable.com/2011/10/31/armani-exchange-app