Francisco Lachowski Balmain Fall Winter 2016
Watch Olivier Rousteing’s latest menswear collection for Balmian at Paris Fashion Week featuring Francisco Lachowski and Marlon Teixeira walking the runway. The militaristic style comes through like never before with colorful leathers that pop. See all of the Balmain FW 2016 looks featuring your favorite models at DESIGNSFEVER.COM
Balmain Fall Winter 2016 Paris Show
Olivier Rousteing with Francisco Lachowski, Marlon Teixeira, Sean O’Pry, Jon Kortajarena & Lucky Blue Smith – ph. Kevin Tachman
Rousteing studied in Paris at ESMOD, the Ecole Supérieure des Arts et Techniques de la Mode. In 2003, he graduated and began his career as a designer at Roberto Cavalli, where he was promoted to the head of the Italian label’s women’s ready-to-wear collection, where he served five years as creative director. Rousteing joined Balmain in 2009. During his early time at Balmain he worked closely with, Christophe Decarnin, then the French fashion house’s creative director.
On April 26, 2011, at 24 years old, Olivier Rousteing replaced Christophe Decarnin as the creative director of Balmain. While he liked Decarnin’s aesthetic, he wanted to orient the label towards the finer aspects of French couture. At the time of his appointment, Rousteing was a relatively unknown designer, and brought a much-needed fresh take on the brand’s aesthetic that remains to this day.
He has been credited with adding an Asian influence to the clothing, as Asia comprises a huge part of the brand’s buyers. Rousteing says his age, initial anonymity, and especially race led to grumblings amongst the fashion establishment. “People were like, ‘Oh my God, he’s a minority taking over a French house!’ ” Rousteing told Out magazine in 2015.
Since his arrival, men now account for 40 percent of Balmain′s revenue. While the company won′t release figures, estimates are that Balmain′s revenue is up 15 to 20 percent over the past three years. Rousteing opened a Balmain store in London, Balmain′s stand-alone boutique outside of Paris. A New York City store is scheduled to open in fall 2015. Other stores are in the planning stage.
With the help of selfies with celebrity friends like the Kardashian clan, Rihanna, Beyoncé, and various models, including those from Victoria’s Secret, Rousteing attracted 1.3 million followers on Instagram, making Balmain the first French label to have passed the million-follower plateau.