Francisco Lachowski Bulova 2016 Campaign
Bulova’s new 2016 ad campaign takes inspiration from its rich history of industry firsts—because just like history, life has many special “firsts.”
Bulova’s A History of Firsts campaign takes a modern look at life’s special “firsts”—using real families, real people, real relationships—and brings them to life with words and pictures.
As a pioneer in the watch industry, Bulova can claim ownership of many “firsts.” Among these milestones are the world’s first wristwatch collection, first clock radio and first fully electronic watch.
Bulova’s A History of Firsts ad campaign will break nationwide across print and digital outlets in October alongside an overall refresh to the brand’s digital identity. For the first time ever, Bulova.com will become e-commerce compatible and its Instagram platform will be refreshed to reflect the brand’s iconic history.
Founded in 1875, Bulova remains one of the world’s most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks.
Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today.
For more information, visit www.bulova.com.