Francisco Lachowski Mavi Indigo Move Collection
Turkish brand Mavi partnered with indigo specialist Adriano Goldschmied for Indigo Move athleisure collection. The campaign has top models Francisco Lachowski, Jordan Barrett and Swedish model Elsa Hosk showing off the latest styles coming fall of 2016.
“We are excited to celebrate our 25th anniversary with the launch of Indigo Move and collaborating with Adriano Goldschmied” says Elif Akarlilar, Global Brand Director of Mavi. “Continuing our philosophy about movement, luxury, and staying ahead of denim trends, this collection is the epitome of all three categories. Designed by fabrics innovators and created with the latest indigo textile and fabric technology, Indigo Move is the next step in an athleisure lifestyle”. Read more here
New denim stretch fabrics that allow the unrestricted freedom of movement currently spur the market. Also Mavi wants to provide a new generation of denim by combining comfort and style in its latest Indigo Move collection. The new capsule collection targeting men and women that is available in denim shades of indigo, ink, smoke and black, introduces also new silhouettes and fits. Read more here
The Indigo Move collection retails between $98 and $148 and is available now at the Mavi Brooklyn stores, the brand’s website and at other retailers worldwide.
MAVI FALL 2016 LOOK BOOK
Fashion Designer Adriano Goldschmied
Adriano Goldschmied is an Italian fashion designer who focuses on denim jeans. He is
known as “the Godfather of denim” and is the originator of “Premium denim”. He created Diesel, Replay, Gap 1969, and AG Adriano Goldschmied, and is currently directing Goldsign and men’s Citizens of Humanity.
Goldschmied was born in 1944 in Trieste to an Ashkenazi Jewish family, whose assets were appropriated in 1942. Later, some of these assets were re-conveyed to his family. With initial dreams of becoming a competitive skier, he opened up a store in Cortina d’Ampezzo in 1970. This was a springboard for beginning his own denim company. Since 1996, he has lived principally in Los Angeles and Milan. His daughter, Marta Goldschmied, has launched her own denim line, MADE GOLD Denim.