Francisco Lachowski by Emmanuele Montalbano
Another Piece of Teenage Wild Life
Styled by Simona Carippo, Francisco Lachowski is featured in the latest issue of Lui Magazine. Photographed by Emmanuele Montalbano the editorial is titled “Another Piece of Teenage Wild Life” and has Francisco photographed in a wilderness setting.
Lui (French for “Him”) is a French adult entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher, Jacques Lanzmann, a jack of all trades turned novelist, and Frank Ténot, a press agent, pataphysician and jazz critic.
The objective was to bring some charm “à la française” to the market of men’s magazines, following the success of Playboy in the USA, launched just a decade before.
France, indeed, in the first half of 20th century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz French-flavoured magazines abroad, when, for example, US publishers used French-sounding titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer. It was anyway a semi-clandestine circulating material, not allowed to be freely displayed or openly bought. In this sense Playboy changed the way ‘soft-pornography’ (become more respectfully ‘adult entertainment’), can be publicly circulated.