Lui Magazine November 2014 with Francisco Lachowski
Francisco Lachowski featured in an editorial for the French magazine Lui. Francisco is wearing fashions by PRADA and Levi and looking great as always. The November issue has the beautiful Alessandra Corine Ambrósio on the cover.
Francisco posted an image to his Instagram account and mentioned the the French Magazine Lui. Our favorite model worked with Lui back in 2009 in the beginning of his modeling career for an editorial titled “Another Piece of Teenage Wild Life” with photography by Emmanuele Montalbano.
Lui (French for “Him”) is a French adult entertainment magazine created in November 1963 by Daniel Filipacchi, a fashion photographer turned publisher, Jacques Lanzmann, a jack of all trades turned novelist, and Frank Ténot, a press agent, pataphysician and jazz critic.
The objective was to bring some charm “à la française” to the market of men’s magazines, following the success of Playboy in the USA, launched just a decade before.
France, indeed, in the first half of 20th century had an outstanding reputation for erotic publications, feeding also foreign market and inspiring also ersatz French-flavoured magazines abroad, when, for example, US publishers used French-sounding titles like Chère and Dreamé or placed tricolour flags on the covers, attempting to attract the casual buyer. It was anyway a semi-clandestine
circulating material, not allowed to be freely displayed or openly bought. In this sense Playboy changed the way ‘soft-pornography’ (become more respectfully ‘adult entertainment’), can be publicly circulated.
This magazine was particularly successful from its origins to the early eighties, afterwards it began a long decline. It was published regularly till November 1987 (the final issue of this first series was the number 285). After 1987 there was a further attempt to relaunch the title but the publication ceased again in 1994. Passed into the hands of the media group of Michel Birnbaum, after a transient stimulus, it became a pornographic magazine with episodic dissemination. It was published every three months.
After the purchase of the title by Jean-Yves Le Fur, it has been relaunched on September 5, 2013 as a high-end magazine with Frédéric Beigbeder at his helm.