MAVI Spring Summer 2015 Francisco Lachowski Teaser Photo
UPDATE 02/12/2015: This campaign has launched! Check it out here…
Istanbul, Turkey – MAVI Jeans and Francisco Lachowski have become inseparable and Francisco’s fans could not be happier.
The recent MAVI TV commercial with Francisco and Turkish TV personality and model Serenay Sarıkaya was a big hit and before that the MAVI Spring Summer 2014 campaign with Francisco and fellow model Florian Van Bael was just two in a long list of campaigns and promotions our favorite models has participated in with the top Turkish clothing company.
Mavi Jeans is a brand of denim jeans founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton. In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials. The campaign was so successful, that the sales increased 50%.