#mycalvins – Calvin Klein – Francisco Lachowski and Jessiann Gravel celebrate their one year wedding anniversary with son Milo on the beach.
More than 100 influencers from 15 countries with a combined reach of more than 250 million fans on social media were tapped by the brand, including actors, bloggers, models and musicians. They include Fergie, Lara Stone, Cody Simpson, Poppy Delevingne and Hanneli Mustaparta.
But the social media campaign is not limited to the rich and famous. Calvin Klein is encouraging everyone to take part and use the hashtag to show off their Calvins. The brand is honing in on the selfie zeitgeist, encouraging people to do what they already and at the same time promote the brand.
Calvin Klein, Inc. calvinklein.com
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp., is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, Joseph Abboud, DKNY, Ike Behar and John Varvatos.